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Promotional Products |
A successful manufacturer once said that he sold 1,000,000 quarter-inch drill bits to people who
did not want drill bits at all. What they wanted were quarter-inch holes!
Businesses bought $7 billion (with a "B") dollars worth of promotional products
last year, but they weren't looking for promotional products per se. What they wanted
were results. Those promotional products gave them Increased Revenue, Store and Booth
Traffic and Improved Plant Safety. They were the "drill bits" that Motivated Staff,
Generated Sales Leads, Garnered Shelf Space (mental and physical), Improved Customer
Relations, plus Rewarded and/or Retained Employees.
So, what are promotional products?
Promotional products make up an industry that has surrounded most of us all our lives. Look
over your desk - see anything with a logo on it, anywhere? Check out those pens. How about
your calendar? Maybe your mousepad? What about that shirt you are wearing? Chances are,
you will find more than one item with a logo or slogan on it. Even at home you probably have
more than one T-shirt, keytag or letter opener reminding you of someone's business. All of
these things are promotional products. |
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How are promotional products used?
Promotional products are used mostly as business gifts. The 2003 - 2004 State of the Industry Survey,
conducted by The Counselor magazine, the news magazine for promotional marketing and specialty
advertising management, found that Business gifts were the Number 1 use of promotional products.
Here's a list of the 15 top uses:
Business gifts
Corporate casual apparel
Event marketing
Tradeshows
Employee relations
Public Relations
Motivation and incentives
Traffic building
Recognition/Service awards
Brand awareness
Souvenir/remembrance
Safety programs
Product rollouts
Point-of-Purchase
Direct-mail marketing
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Where do I start?
Corporate Incentives of America maintains a staff of professional program designers and
administrators who can assist you every step of the way. Need help selecting just the right
promotional product? No problem. Planning a product rollout that requires a series of well
timed shipping dates? We're the experts. Interested in a creating a Company Store of logoed
apparel, golf items and office giveaways? We take your project from an idea to reality. You tell us
how much you want us to do.
Call us at: 800.473.4548 or email to: sales@cipromo.com.
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PRODUCT RESEARCH SECTION
How do I find what I'm looking for?
Searching for items on the Product Research page is easy.
Our product search allows up to
5 search options that can be used separately or in combination with each other.
SAMPLE INCENTIVE PROGRAM SECTION
When you enter the Sample Incentive Program, you will be looking at
an actual program conducted by
Corporate Incentives of America for one of its' clients. This particular program included both
promotional products (those with the sponsor's logo) and incentives merchandise (cameras, coolers,
radios, etc). Customers earned credit bonuses that could be used to redeem any of the products
shown on the site.
Corporate Incentives of America credited individual accounts with bonus dollars allowing each
customer to use a virtual checking account from which they made purchases. (Best of all, we
balanced their checkbook for them!)
Have fun. Spend some play money and imagine how a similar program could work wonders for your
business.
SPECIALS OF MONTH SECTION
What's Special about it?
Each month Corporate Incentives features products that are valuable, seasonal and desireable from the best suppliers
in the industry. All this value comes at a limited time special price. A perfect site for the
budget challenged. Check this site often.
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